Need to Know

Need to Know2024-04-04T15:28:10-04:00

Useful insights for people advancing healthy, responsive and resilient news organizations.

The American Press Institute’s Need to Know newsletter offers media and journalism leaders analysis of the rapid changes in the journalism industry, a curated list of must-read stories and guidance on modernizing journalism editorial and business strategies.

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Branding neighborhood pride in a subscription campaign

July 14, 2025|

Diving into local history can be a great way to reach new audiences and cultivate a sense of place, but some communities already have a strong identity that can be tapped into as well. That’s exactly what Block Club Chicago has built its merchandising strategy around

Building community with your colleagues

June 30, 2025|

As journalists, we spend so much time looking forward — to the next deadline or the next story — that we sometimes forget to look at the people working side-by-side with us. So, how do we build an authentic sense of belonging?

Bridging silos with scrums

June 23, 2025|

Vicky Ho, newly appointed editor of the Anchorage Daily News, uses project management frameworks to gather stakeholders from across the organization to participate in focused, short-term projects in an efficient and collaborative manner.

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