Useful insights for people advancing healthy, responsive and resilient news organizations.
The American Press Institute’s Need to Know newsletter offers media and journalism leaders analysis of the rapid changes in the journalism industry, a curated list of must-read stories and guidance on modernizing journalism editorial and business strategies.
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An influencer reflects on his partnership with the Houston Chronicle
Shawn Singh spoke with API to share more about his experience working with the Chronicle on three Instagram Reels, including what worked, what differentiated this partnership from other brand deals and what it meant to him to align his brand with a local news organization.
How a local newsroom got started in working with influencers
In the API Learning Cohort, and from our own conversations and research, we realized one of the most important decisions you’ll make is choosing who to partner with. Here are some things to consider.
Experimenting with Creators
The Houston Chronicle created small-scale experiments that tested how strategically work with a creator while navigating potentially thorny issues around ethics, control and impact. In this series, they walk you through what they did.
How to use one hour a week to get started
You don’t need a product team or a new budget line to get started. You need one mindset shift, one outcome metric and one protected hour per week to make it happen.
Three steps to building a news product
Here are three simple principles any newsroom, of any size, can use to start building products that last longer, serve deeper and make your work more sustainable.
Are you just covering your community? Or are you building something for them?
Here’s the challenge: Take a look at the last week of your coverage. Which pieces solved a problem? Which could have been reshaped into a product? Try this shift once and see how it feels. Not just for your audience, but for yourself.
