Useful insights for people advancing healthy, responsive and resilient news organizations.
The American Press Institute’s Need to Know newsletter offers media and journalism leaders analysis of the rapid changes in the journalism industry, a curated list of must-read stories and guidance on modernizing journalism editorial and business strategies.
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How to adapt a creator mindset for your newsroom
Creators understand what many newsrooms still struggle with: People want [...]
The uneasy art of collaborating with influencers
We can’t ignore the power these creators wield. We feel the industry’s headwinds, and we know we must find new ways to connect with new audiences — and, hopefully, show them that quality journalism is worth paying for. Here's how we did it while keeping editorial standards intact.
An influencer reflects on his partnership with the Houston Chronicle
Shawn Singh spoke with API to share more about his experience working with the Chronicle on three Instagram Reels, including what worked, what differentiated this partnership from other brand deals and what it meant to him to align his brand with a local news organization.
How a local newsroom got started in working with influencers
In the API Learning Cohort, and from our own conversations and research, we realized one of the most important decisions you’ll make is choosing who to partner with. Here are some things to consider.
Experimenting with Creators
The Houston Chronicle created small-scale experiments that tested how strategically work with a creator while navigating potentially thorny issues around ethics, control and impact. In this series, they walk you through what they did.
How to use one hour a week to get started
You don’t need a product team or a new budget line to get started. You need one mindset shift, one outcome metric and one protected hour per week to make it happen.
