Useful insights for people advancing healthy, responsive and resilient news organizations.
The American Press Institute’s Need to Know newsletter offers media and journalism leaders analysis of the rapid changes in the journalism industry, a curated list of must-read stories and guidance on modernizing journalism editorial and business strategies.
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Structure and moderation
Rather than a committee that simply listened to the concerns of newsrooms, we created one that empowered community members to influence and impact the work of these newsrooms.
Convening a community advisory committee
Steps news organizations can take to set up their own community advisory committees based on lessons from the Pittsburgh Inclusion Index cohort.
Collaborate better internally and externally
Collaboration allows you to bring in more perspectives and ideas, making you better equipped to solve problems and take on bigger, more complex projects. Though the benefits are apparent, many teams and organizations need help with effective collaboration.
Practice engaged journalism to better serve your community
To truly prioritize audiences, your organization may need to change some of its most fundamental processes. How do you decide what is newsworthy? How do you keep your own biases in check during reporting and editing? How do you create journalism with — and not just for — your community?
Use your audience funnel to diversify revenue streams
Table Stakes organizations of all media types found success by diversifying their revenue. They did this by developing strategies based on the audience funnel, moving from ad-supported journalism to subscriber- or member-supported journalism, and seeking philanthropic funding.
Experiment with a product-thinking mindset
A culture of experimentation can also help more people feel invested in organizational success and foster innovation, as you have more people contributing their ideas.
