Useful insights for people advancing healthy, responsive and resilient news organizations.
The American Press Institute’s Need to Know newsletter offers media and journalism leaders analysis of the rapid changes in the journalism industry, a curated list of must-read stories and guidance on modernizing journalism editorial and business strategies.
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Use history as a rallying point
By connecting generations and harnessing history to tell the story of Baca County, the Plainsman Herald has found new revenue sources, partnerships with community and historical organizations and a path forward to serving its community.
Three frameworks to serve younger audiences
We’ve seen early wins: Our next-gen audience (ages 18–44) grew from 3,900 to 32,500 – a 733% growth in six months. If a small BIPOC-led newsroom like ours can reimagine itself as a dynamic cross-generational platform, others can too.
Connect across generations
Reaching younger audiences has long been a challenge for media organizations. As platforms evolve, trust in news shifts and news avoidance grows, it can feel especially difficult to connect with and serve multigenerational audiences in an authentic and sustainable way. How can news leaders do their part to represent and include community perspectives from members of different age groups?
Throw a party to celebrate civic pride
An event that celebrates your community can coalesce those identities — and establish local media as the conveners, recordkeepers and storytellers of your community yesterday and today.
Team up with historical societies to offer dual membership perks
In Southern California, the Coachella Valley Journalism Foundation is pioneering collaborations with local historical societies to help support the journalists of today — while working to ensure that the stories of yesteryear are preserved and rediscovered.
Branding neighborhood pride in a subscription campaign
Diving into local history can be a great way to reach new audiences and cultivate a sense of place, but some communities already have a strong identity that can be tapped into as well. That’s exactly what Block Club Chicago has built its merchandising strategy around
