Table Stakes

The Table Stakes Local News Transformation Program works with news organizations to tackle important challenges and manage continuous change. The program helps news businesses find a path to a sustainable future by teaching them how to change their practices, develop new products, reach new audiences and better engage their communities.

More than 200 news organizations nationwide have participated in Table Stakes. The process is applied across several versions of the program at universities and institutes, including API, the Poynter Institute, University of North Carolina at Chapel Hill and Arizona State University.

The American Press Institute managed the Major Market and Gannett-McClatchy programs and currently manages the subsequent sprint programming as well as the Table Stakes alumni network. API’s Table Stakes work is funded by The Knight-Lenfest Local News Transformation Fund.

API runs the Table Stakes Network for program alumni to offer additional training, funding, events and support. 

Who are Table Stakes alumni? An individual who either:

• Is an alumnus of a Table Stakes program (Major Market, Poynter, UNC, ASU, Gannett-McClatchy)
• Works at a news organization that completed one of the programs mentioned above (Not sure if your news organization is on the list? Check here) 
• A former or current coach for a Table Stakes program

If you fall under one of the categories, make sure to subscribe to the Table Stakes alumni newsletter to receive updates on upcoming opportunities.

Diversifying Revenue Series: Demystifying sales for better collaboration

Thursday, March 27 · 1 – 2pm EST. Register here.

Join us for a conversation with Kenny Katzgrau – publisher of Red Bank Green, best known as the creator of Broadstreet – about how news organizations can reframe advertising to better align with organizational mission and break down silos to benefit the bottom line.

We’ll talk about:

• What sales and business development teams at news organizations need their editorial counterparts to know and vice versa
• Organizational processes required for truly aligned and successful revenue and editorial teams
• Strategies for setting up sales and revenue teams for success while maintaining quality and integrity of the editorial products

This virtual session is part of API’s series of conversations with the Table Stakes alumni community about diversifying revenue. You’ll hear from news leaders and organizations that are rethinking how they can bring more value to their organization’s mission and the audiences they serve.

Alumni Newsletter

If you want to be alerted when future alumni opportunities are announced, make sure to subscribe to the Table Stakes alumni newsletter.