The best strategies for creating specialized mobile apps

Think about the mobile apps or websites your organization uses to reach the public, and ask yourself two questions: what do they do, and who […]

Thinking about any potential new product should start with identifying the audience and its needs. Consider the major annual events in your community, the popular […]

Once publishers have an idea of the potential audience segments for niche apps in their market, they need to look internally at the resources and […]

If you aren’t familiar with user-centered design, you can infer a lot just from the name. It is a process that puts the intended users […]

Now you have a pretty good idea of a mobile product you might build. You know what your audience wants, what your staff can sustain, […]

Steve Jobs famously told the team building the first Macintosh computer in the early 1980s, “Real artists ship.” That motto echoes as the delivery of […]

In the earlier chapters we have shown why targeting a niche audience with a specialized mobile product is a powerful model that fits the modern […]

We developed a worksheet with a series of planning questions to get you started with conceiving and creating niche mobile products that are right for […]