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      Branding neighborhood pride in a subscription campaign

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      Trauma-informed leadership: How psychological safety can enhance journalistic well-being

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NEED TO KNOW

Community Engagement & Trust

  • API Update

    API’s ‘Local News Ideas-to-Action Series’ to advance local governance reporting

    The American Press Institute is beginning a new effort to support audience-centered accountability and government reporting, starting with a kickoff event June 17. Through discussion, [...]

    June 9, 2021
  • Study

    Broadening the moral values addressed in a news story can increase trust

    Americans who value loyalty and authority most highly tend to be the most skeptical of the news media. In experiments with readers, however, we see [...]

    April 14, 2021
  • Study

    A new way of looking at trust in media: Do Americans share journalism’s core values?

    The deep divides over trust in the news media are usually portrayed as largely ideological. Democrats are seven times more likely than Republicans to say [...]

    April 14, 2021
  • Study

    Study methodology for ‘Do Americans share journalism’s core values?’

    This study was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press NORC Center for Public [...]

    April 14, 2021
  • Study

    Appendix III: Experimental stories we used to test broadened appeals to moral values

    Story 1. Pollution story Standard Version At-risk neighborhood now facing new health threat from toxic drinking water A toxic chemical has polluted drinking water at [...]

    April 14, 2021
  • Study

    Appendix I: Moral and journalism values questionnaires

    Moral Foundations Theory Questionnaire This survey used a battery of questions often used in academic studies to assess respondents’ inclinations toward values in Moral Foundations [...]

    April 14, 2021
  • Study

    Cluster analysis: Four groups of Americans based on their responses to moral and journalistic values

    Despite partisan differences, Americans’ attitudes about journalism are more complicated than a simple Democrat versus Republican divide. To better understand how values relate to views [...]

    April 14, 2021
  • Study

    How we studied moral values to understand trust in the news media

    Half of the current decline in trust occurred before the widespread adoption of the public internet and so much news coverage moved online and or [...]

    April 14, 2021
  • Study

    How to sell more news subscriptions by appealing to broader moral values

    While the majority of our research looked at how moral foundations intersect with perceptions of core journalistic concepts and content, we also wanted to test [...]

    April 14, 2021
  • Study

    What are Americans’ moral values and journalism values?

    To provide our own baseline for trust with respondents, we began by asking about their level of trust in the news media. We asked the [...]

    April 14, 2021
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  • About
    • What We Do
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    • Meet Our Team
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