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      Are you just covering your community? Or are you building something for them?

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      Local media can leverage local identity and history to stand apart from the crowd — and create new value

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Revenue & Resilience

  • Study

    How do younger news payers differ from older news payers?

    In the end, the future of the news industry hangs on whether younger audiences engage with news strongly and if the group often called Millennials [...]

    May 2, 2017
  • Study

    Paying for news: Why people subscribe and what it says about the future of journalism

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    May 2, 2017
  • Study

    The future of digital advertising: Designs for mobile screens may be more effective

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    April 18, 2017
  • Article

    How young adults define ‘news’: 7 good questions with Data & Society’s Mary Madden

    Teenagers and young adults are challenging long-held assumptions about news consumption patterns. A new report from Data & Society explores how young adults use mobile [...]

    April 12, 2017
  • Article

    How for-profit newsrooms can adapt API’s nonprofit funding guidelines

    Earlier this year, API released two sets of guidelines on the ethics of funding nonprofit news, one set for philanthropic funders and one set for [...]

    April 6, 2017
  • Article

    Going for teens’ inboxes: 6 good questions with the Huffington Post’s director of growth and analytics Kiki Von Glinow

    The Huffington Post is targeting its youngest audience yet, girls from Generation Z. And HuffPost is going for a place you might not expect — [...]

    March 27, 2017
  • Study

    ‘Who shared it?’: How Americans decide what news to trust on social media

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    March 20, 2017
  • Article

    4 questions nonprofit newsrooms and funders have about their evolving relationships

    As journalism’s traditional business models continue to shift, more news organizations are turning to nonprofit and foundation support as a way to support their journalism. [...]

    March 15, 2017
  • Article

    Why we click on news stories

    For news organizations, clicks are tracked closely. They generate advertising revenue and help newsrooms to better understand audience interests. But what motivates news users to [...]

    March 14, 2017
  • API Update

    WAN-IFRA releases first findings from API-supported inquiry on news literacy

    This week is the annual “News in Education Week,” a time when NIE programs at newspaper media across the U.S. typically draw additional attention to [...]

    March 8, 2017
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