Among the 98 U.S. newspapers with circulations over 50,000, the American Press Institute found that 77 of them use a digital subscription model (79%).1Data was [...]
In the 1990s and 2000s, most newspapers were hesitant to charge for content. Publishers feared that if they were the only newspaper charging for content, [...]
Digital subscriptions reached a high point in 2015. In August, the New York Times reported that it had passed the 1 million paid digital subscribers [...]
Today, news organizations are striving to convince advertisers that their first-party data (information collected from users on their website) is more valuable than third-party data [...]
In 2009, with advertising revenue steeply declining, news organizations began debating the feasibility of requiring digital subscriptions. Publications like The Guardian, The New York Times, Time Magazine and The Atlantic published [...]
Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and according to an [...]
A conventional impression of a hyperlocal news source is one person working tirelessly to solicit community involvement and fill a website. Although there is some [...]
In the end, successfully reaching Millennial readers requires a process of continually striving to understand this audience — by empowering younger staffers from diverse backgrounds [...]
The long-term viability of media companies today depends on understanding Millennials — a massive, influential demographic that grew up connected to the Internet, social platforms, [...]
In our study of Millennial news habits, we found that, while there are many pathways to news for young news consumers, social media plays a [...]
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