Revenue & Resilience

Born in 1980, this first generation of digital natives entered high school as the web became a public space. Half of this group, those age [...]

By taking a deep look into the information habits of Millennials, the study also sheds more detailed light on how Millennials are using social media. [...]

One risk of trying to analyze a generation is that it may be an arbitrary demarcation. When does a generation begin or end? The research [...]

In our interviews, we also asked this generation what they see coming, and how they would like the media to change. One theme we heard [...]

Survey methodology This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and the Associated Press-NORC Center for [...]

For printing and offline viewing, a PDF version of this study report and the topline survey results are available for download.

Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history. Consider three statistics: More than [...]

The internet has blurred distinctions between print and video-based organizations and undermined the geographical divides that once structured the print news landscape. It has created [...]

We have never had more information about audience behavior than we do today. In the past a newspaper measured its success in part by circulation [...]

Media scholars note that new media imitates its predecessor before evolving into its own distinct form. Early newsreels imitated movies. The first television news shows [...]