Despite the differences among the many organizations producing digital video, a consensus appears to be forming around three organizational best practices. They include: Create clarity [...]
Drawing from the best practices detailed in this Strategy Study, here is a checklist of factors to help you tell if your news organization is [...]
Want more comments? Look at how you write articles on your site. Articles that describe why they matter to specific groups of people generate more [...]
Much of a news organization’s desire to grow audiences, and particularly subscribers, depends upon getting people to come back, over and over. But what is [...]
The Fields of Dreams principle — “if you build it, they will come” — doesn’t apply to audience attention anymore. It’s not enough to just [...]
As so much in the world of news and information changes, the fundamental bond of trust between journalists and the communities they serve is one [...]
One important way to build trust in reporting is to show the audience the sources it relies upon. There are several ways to do this. [...]
Journalist Dan Gillmor likes to say, “my readers know more than I do.” Implicit in Gillmor’s axiom is a reminder that journalists shouldn’t think of people [...]
One of the oldest and most hallowed forms of transparency in journalism is attribution. You link what was said to the person who said it. [...]
When an earthquake struck Los Angeles in March 2014, the Los Angeles Times was able to quickly publish an article that contained basic data about [...]
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