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      Join us to imagine rural journalism as community convener

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NEED TO KNOW

Revenue & Resilience

  • Report

    Appendix: Participant list and related readings from the sponsored content summit

    Related reading We recommend the following resources and articles that were based on or closely related to our sponsored content summit discussion. Defining and mapping [...]

    November 13, 2013
  • Article

    How to break away from articles and invent new story forms

    As publishing has moved to digital forms, journalists have discovered it is quite possible — and sometimes preferable — to tell a news story without [...]

    November 13, 2013
  • Article

    Leaders in mobile news publishing share 8 keys to success

    If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to [...]

    July 2, 2013
  • Article

    6 marketing and research lessons for sophisticated selling of digital subscriptions

    As news organizations increasingly rely on subscription revenue, this shift demands a new approach toward audience. Publishers must understand user behavior better, take advantage of [...]

    June 11, 2013
  • Article

    10 secrets of successful meters, paywalls and reader revenue strategies

    Moving a media organization from free to paid content requires more than a meter. It also demands new skills, a deeper understanding of the audience, [...]

    May 20, 2013
  • Article

    Ten Questions with David Sassoon of InsideClimate News

    David Sassoon is the founder and publisher of InsideClimate News, a 6-year-old news nonprofit that just won a Pulitzer Prize in national reporting for a [...]

    May 9, 2013
  • Article

    The Deseret News strategy for reinventing newspaper content

    In a media environment where better content is just one click away, publishers should focus intensely on the subject areas about which their communities are [...]

    March 11, 2013
  • Article

    How McClatchy teaches 30 papers to sell digital advertising

    A critical strategic goal for most local media companies is to learn how to grow digital revenue – rather than focusing most resources on managing [...]

    March 7, 2013
  • Article

    Ten Questions with Mark Jurkowitz of Pew Research

    The Pew Research Center’s Project for Excellence in Journalism released case studies of newspapers beating industry norms in revenue, either in digital or print. The [...]

    February 13, 2013
  • Article

    6 principles Clark Gilbert used to transform Deseret News

    Industry wide, American newspapers today derive an average of 17 percent of their revenue from digital. The Deseret News and Deseret Digital Media averages 45 [...]

    February 1, 2013
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