| Democrats | Independents | Republicans | |
|---|---|---|---|
| Get news only available to paying customers | 29% | 24% | 30% |
| Feel good about supporting the news organization | 56% | 33% | 23% |
| Like getting unlimited digital stories | 26% | 15% | 19% |
| Like coupons or discounts | 29% | 39% | 39% |
SUBSCRIBERS34: Democrats are most likely to say the biggest benefit of their subscription is feeling good about supporting journalism, while Republicans most often cite coupons
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
