| Social Media-Mobile Discoverers | Other subscribers | |
|---|---|---|
| I wanted access to news about my local community | 68% | 59% |
| I noticed a number of especially useful or interesting articles | 53% | 35% |
| I wanted to support local journalism | 43% | 28% |
| I was concerned about the accuracy of the reporting available from free news sources | 36% | 30% |
| I was looking for a news source that covers a particular topic/issue | 35% | 27% |
SUBSCRIBERS52: The most popular background factors for Social Media-Mobile Discoverers are local news access and a number of interesting articles
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
