Friends and Family Other subscribers
I read print copies belonging to my friends or family 62% 39%
I saw friends or family share its content or recommend it 54% 25%
I encountered it on Google and other search engines 50% 41%
I bought individual print copies of the newspaper 48% 39%
I regularly shared its content with others 44% 26%
I followed the organization’s account on social media 26% 19%
I went to events it organized 16% 7%