| Friends and Family | Other subscribers | |
|---|---|---|
| I read print copies belonging to my friends or family | 62% | 39% |
| I saw friends or family share its content or recommend it | 54% | 25% |
| I encountered it on Google and other search engines | 50% | 41% |
| I bought individual print copies of the newspaper | 48% | 39% |
| I regularly shared its content with others | 44% | 26% |
| I followed the organization’s account on social media | 26% | 19% |
| I went to events it organized | 16% | 7% |
SUBSCRIBERS69: Friends and Family subscribers often used print copies from others before subscribing
Share with your networks!
About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
