| Percent of publishers who use this tactic | |
|---|---|
| We calculate a Lifetime Value metric for our subscribers | 60% |
| There is a shared understanding across the organization of our goals for retention and whether we are meeting them | 54% |
| We segment our subscribers based on their risk of cancellation | 28% |
RETENTION: Q9 tactics to evaluate churn
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About the Author: Stephanie Castellano
Stephanie Castellano is a former editorial manager for API. She helped shape API’s editorial direction and produced API’s daily newsletter, Need to Know, which offers fresh, valuable insights for journalists, news executives, researchers and other media stakeholders. Before then, Stephanie was the communications manager for the Newseum Institute, the education and programs arm of the Newseum in Washington, D.C., where she produced a weekly newsletter on press freedom and other First Amendment rights that the Institute is working to advance. Stephanie has also worked as a writer and editor for the Association for Talent Development, a nonprofit dedicated to developing professional talent; and has reported on food and agriculture issues for The Christian Science Monitor, Civil Eats and Next City.
Find her on Twitter @SL_Castellano.
