| Skill | Percent |
|---|---|
| Graphics and Web design | 30.9% |
| Social media | 30.7% |
| Leadership and team management | 28.4% |
| Marketing content in new ways | 27.5% |
| Video shooting and production | 25.2% |
| Writing | 24.8% |
| Data visualization and chart-making | 22.5% |
| Fluency with data and numbers | 22.2% |
| Entrepreneurial skills | 21.7% |
| Understanding audience data and metrics | 18.5% |
| Audience / consumer research | 17.9% |
| Still photography | 17.5% |
| Subject matter expertise | 17.6% |
| Audio recording and storytelling | 16.7% |
| Career development / job-seeking | 16.3% |
| Best practices of other organizations | 15.8% |
| Coding languages | 14.8% |
| Investigative reporting | 14.3% |
| Fluency in the business of media | 12.2% |
| Media law | 11.6% |
| Newsgathering / reporting / interviewing | 11.7% |
| Ethics | 10.5% |
| Theory of the Web and computer science | 3.7% |
JOURNO39: Skills for which people would pursue further training
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About the Author: Katie Yaeger
Katie is the American Press Institute's 2015 summer fellow. She's working on a project about social media voice.
Katie recently graduated from the University of Missouri with a bachelor's in news editing. She'll be returning this fall to pursue a master's in strategic communication.
