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Breaking Down the Millennial Generation: A typology of young news consumers

Breaking Down the Millennial Generation: A typology of young news consumers

Breaking Down the Millennial Generation: A typology of young news consumers

The Unattached

The Unattached

The Explorers

The Explorers

The Distracted

The Distracted

The Activists

The Activists

Implications for publishers

Implications for publishers

About the study

About the study

Download a PDF or topline results

Download a PDF or topline results

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  • Case studies, like the ones in our 2025 impact report, are an opportunity to highlight those findings and spotlight some of the organizations that have partnered with API to collaborate, innovate and advance solutions for their communities. 

  • As research continues to inform this slice of the news industry, we’ll continue learning, too. Who gets to be called a journalist in 2025 and beyond? What is the future of trustworthy information, especially considering the access to and trust for online content creators? How might journalism adapt to the rise, or co-opt the styles, of news influencers?