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      API launches second Inclusion Index cohort to better engage communities of color in Pittsburgh

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      Build newsroom habits with source tracking

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NEED TO KNOW

Revenue & Resilience

  • Special Edition

    The legal implications of generative AI

    We reached out to Danielle Coffey, the CEO of American Press Institute’s parent corporation, the News/Media Alliance, to learn more about the legal fight for news organizations’ rights with AI. 

    December 1, 2023
  • API Update

    American Press Institute launches expanded training portfolio for local news organizations

    We’re here to help you move through the stages of what it means to be a healthy news organization and a healthy news contributor — whether you’re dealing with revenue or cultural challenges or effectively managing change. 

    December 1, 2023
  • Article

    Newsletter strategies to build retention, trust and revenue

    Establishing a newsletter strategy can help you set goals and quantify success — or even determine whether a newsletter is a good fit for your audience. 

    December 1, 2023
  • Special Edition

    API engineers weigh in on automation

    We sat down with Stephen and Marita to discuss the trends they’re seeing, their favorite resources and what you need to know to continue evolving through this era.

    December 1, 2023
  • Special Edition

    Local News and AI

    Welcome to API’s Local News and AI series. I’m Elite Truong, API’s Vice President of Product Strategy. We’re sharing resources and advice on how AI […]

    December 1, 2023
  • API Update

    American Press Institute’s product development program awards $30,000 in grants to six news organizations

    Over the past several months, these organizations learned the fundamentals of product development and used that knowledge to build products that would help their communities.

    December 1, 2023
  • Special Edition

    A closer look at reports

    One of the first comments we heard from newsrooms who started setting up a GA4 instance — aside from, “Why, Google … why?!” — was “Where are my reports?”

    December 1, 2023
  • Special Edition

    Setting up events, tracking and reports

    For the rest of us, the bottom line is: If you’re stressed about losing a year’s worth of growth analysis, know that you’re not alone. Everyone’s in the same boat.

    December 1, 2023
  • Special Edition

    Transitioning to GA4

    API’s Product Strategy team has hosted a series of training sessions to help newsrooms navigate the switch to GA4 ahead of the July 1 cutoff date.

    December 1, 2023
  • Special Edition

    An introduction to Google’s new analytics tool

    Google Tag Manager is our recommended way of setting up for GA4.

    December 1, 2023
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  • About
    • Who We Are
    • Impact
    • History
    • Meet Our Team
    • API Updates
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  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
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    • Apply for Grants
    • Training and Support
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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Need to Know
      • Studies & Reports
      • Articles
      • Special Editions & Series
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    Build newsroom habits with source tracking

  • Article

    5 ways to support source tracking in your newsroom

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