Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.
As news teams begin thinking about their election coverage plans, it may feel like adding more tasks to an already full plate, with a fraction of the staff and resources they once had. But that doesn’t have to mean figuring out how to do more with less — maybe it’s doing less with less.
We reached out to Danielle Coffey, the CEO of American Press Institute’s parent corporation, the News/Media Alliance, to learn more about the legal fight for news organizations’ rights with AI.
We’re here to help you move through the stages of what it means to be a healthy news organization and a healthy news contributor — whether you’re dealing with revenue or cultural challenges or effectively managing change.
Establishing a newsletter strategy can help you set goals and quantify success — or even determine whether a newsletter is a good fit for your audience.
We sat down with Stephen and Marita to discuss the trends they’re seeing, their favorite resources and what you need to know to continue evolving through this era.
Resources and advice on how AI can serve your news organization. We’re here to help cut through the noise and share what you need to know about AI as a local journalist.
Over the past several months, these organizations learned the fundamentals of product development and used that knowledge to build products that would help their communities.
One of the first comments we heard from newsrooms who started setting up a GA4 instance — aside from, “Why, Google … why?!” — was “Where are my reports?”
For the rest of us, the bottom line is: If you’re stressed about losing a year’s worth of growth analysis, know that you’re not alone. Everyone’s in the same boat.