| Newspaper subscribers | Other news subscribers | |
|---|---|---|
| I like the coupons or discounts | 46% | 18% |
| I get access to print in addition to digital content | 35% | 19% |
| I get content that is only available to paying customers | 35% | 37% |
| I feel good about contributing to the news organization | 31% | 28% |
| It gives me access to events sponsored by the news organization | 19% | 15% |
| I get access to giveaways or other benefits only available to subscribers | 15% | 9% |
| I like getting an unlimited number of digital stories | 14% | 15% |
