Payers’ reasons for following news, by age

Top-ranked reason Second-ranked reason Third-ranked reason
Age 18-34 Helps stay informed (55%) Good at covering issue (52%) Helps talk to others about news (50%)
Ages 35-49 Helps stay informed (64%) Good at covering issue (60%) Helps care for self/family (48%)
Ages 50-64 Helps stay informed (65%) Good at covering issue (61%) (TIE) Helps care for self/family; Helps decide where stand on things (46%)
Age 65 and older Helps stay informed (65%) Good at covering issue (62%) (TIE) Helps care for self/family; Helps decide where stand on things (44%)