Who pays for news, and why do people subscribe?

53% of adults pay for news (not including cable TV bundles)
54% of payers subscribe to newspapers
52% of those who do not subscribe are “news seekers”
26% who use a source for free might begin to pay for it
Coverage of a specific topic is the #1 reason why people start subscribing
53% of digital subscribers have never paid for a print version of that outlet