| Managers | Staff members | |
|---|---|---|
| The compensation made it worth my time | 39% | 42% |
| I wanted to raise or market my personal profile | 30% | 30% |
| I believed in and wanted to advance the mission of the organization | 25% | 21% |
| I wanted to gain experience producing work that my current job | 23% | 28% |
| I wanted to give back to the organization in some way | 21% | 11% |
| Other | 16% | 16% |
| I just had something I wanted to say | 11% | 13% |
| I hoped it would lead to a paying job with the same organization | 10% | 16% |
| I haven’t done any freelance work in the last five years | 2% | 1% |


