Our Mission
We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.
Our Areas of Focus

We work to ensure all people have the information they need to make decisions and thrive.

We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.

We support news organizations as they build trusted relationships with their communities.

We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
Featured Research
As the economics of journalism continue to evolve, a defining question about the future is whether the news media can create content that consumers are […]
A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.
Millennials and members of Generation Z will soon become the industry’s dominant generations of news consumers and subscribers. What news topics do they follow most often, and how do they get that coverage?
Gen Z and Millennials use a variety of media to get news Even with signs of fatigue and worry about being online, Americans ages 16 […]
Special Editions
Take stock of your 2023 local election coverage — what worked well and what didn’t — to support your planning for 2024. We aim to help you take notes now to strengthen your engagement and audience work ahead of next November.
Why a 20-day, 20-action challenge? Because prioritizing the well-being of ourselves, our journalists, and by relation, our organizations takes deliberate steps toward healthy habits and self-awareness.
Katie Kutsko amplifies insights and shares resources she's learned alongside newsrooms who track the diversity of people quoted in their stories through Source Matters, API’s award-winning source diversity tracking and analysis tool.
API Products & Programs

Helping journalists and media leaders transform their local news businesses to better serve diverse communities

Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices