Alex T. Williams was a 2016 API Research Fellow, conducting an analysis on the similarities and differences in how managers and staff view the transition to digital. He also was a 2015 API Research Fellow, conducting a research project about digital subscription models at U.S. newspapers. He is a doctoral candidate at the Annenberg School for Communication at the University of Pennsylvania.
More from the author
Experiments and future models for digital news subscriptions
Digital subscriptions reached a high point in 2015. In August, the New York Times reported that it had passed the 1 million paid digital subscribers [...]
Publishers miss opportunity to collect data when registering subscribers
Today, news organizations are striving to convince advertisers that their first-party data (information collected from users on their website) is more valuable than third-party data [...]
How digital subscriptions took over the newspaper industry
In 2009, with advertising revenue steeply declining, news organizations began debating the feasibility of requiring digital subscriptions. Publications like The Guardian, The New York Times, Time Magazine and The Atlantic published [...]
