Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.
More from the author
The four business models of sponsored content
There are four distinct models that we’ve seen so far, each with varying levels of involvement from the publisher and brand: Each publisher should think [...]
Managing risks, maintaining standards and ethics in sponsored content
The resounding consensus we heard from summit participants was that upholding the publisher’s own brand and integrity, and thereby its readers trust, is an important [...]
How sponsored content is created
As we noted in our discussion of the four business models for sponsored content, there are varying levels of involvement from the brand and the [...]