Editorial Manager
Lilly Chapa is an Editorial Manager at API. In her role, she works on developing an editorial strategy for all of API’s content and resources, including articles, columns, newsletters, reports and videos. Lilly will also set editorial guidelines, style, and standards, help execute audience research and manage the Need to Know newsletter. Launched in 2013, API’s Need to Know newsletter curates fresh useful insights from across the industry, serving thousands of influential and innovative leaders in journalism.
Lilly is an award-winning journalist with more than nine years of editorial experience. In her most recent position as managing editor at The Wyman Company, she led content and managed writers and freelancers for three association magazines. As a freelance journalist, Chapa has experience in long-form storytelling as well as writing and editing white papers, articles and manuscripts. Lilly is a recipient of several awards, including the most recent 2021 Gold TABBIE Award. Lilly will use her diverse experiences to help API produce useful and relevant resources for audience-centric and sustainable journalism.
Lilly is a University of Oklahoma alumna. She lives in Richmond, Virginia, and enjoys gardening, traveling and exploring her city.
Email Lilly at lilly.chapa@pressinstitute.org or follow her on Twitter @lillychapa.
More from the author
Finding an influencer with impact
Partnering with local influencers enables news outlets to reach highly engaged, trusted voices within specific communities to foster greater trust. These influencers play a key [...]
Navigating ethical implications
Exploring these ethical questions will not only help you have more confidence in your collaboration and promote transparency with your community but will provide guideposts to choosing the right people to work with.
Priming the newsroom
Building buy-in starts with creating a space where people can share their concerns. Consider listening sessions and/or a survey to collect questions and concerns asynchronously by following these three steps.
