Editorial Manager
Lilly Chapa is an Editorial Manager at API. In her role, she works on developing an editorial strategy for all of API’s content and resources, including articles, columns, newsletters, reports and videos. Lilly will also set editorial guidelines, style, and standards, help execute audience research and manage the Need to Know newsletter. Launched in 2013, API’s Need to Know newsletter curates fresh useful insights from across the industry, serving thousands of influential and innovative leaders in journalism.
Lilly is an award-winning journalist with more than nine years of editorial experience. In her most recent position as managing editor at The Wyman Company, she led content and managed writers and freelancers for three association magazines. As a freelance journalist, Chapa has experience in long-form storytelling as well as writing and editing white papers, articles and manuscripts. Lilly is a recipient of several awards, including the most recent 2021 Gold TABBIE Award. Lilly will use her diverse experiences to help API produce useful and relevant resources for audience-centric and sustainable journalism.
Lilly is a University of Oklahoma alumna. She lives in Richmond, Virginia, and enjoys gardening, traveling and exploring her city.
Email Lilly at lilly.chapa@pressinstitute.org or follow her on Twitter @lillychapa.
More from the author
A year in content
In 2023, API published dozens of articles, reports and special editions addressing resiliency in news organizations and journalists.
API Year in Review 2023
It’s been a busy year for us: we resumed our in-person summits, expanded our training portfolio, revised our look and messaging, and offered numerous grants, products and programs to journalists.
Newsletter strategies to build retention, trust and revenue
Establishing a newsletter strategy can help you set goals and quantify success — or even determine whether a newsletter is a good fit for your audience.
