Letrell Deshan Crittenden is API’s Director of Inclusion and Audience Growth. In this role, he builds upon API’s work in the area of organizational and cultural change and deepens the organization’s focus on diversity, equity, inclusion and belonging.
Dr. Crittenden is the creator of the Assessing Diversity and Inclusion in News Ecosystems rubric, which allows for a systemic look at the challenges news organizations face and offers opportunities to look at the goals of DEI/B from many different facets.
Dr. Crittenden joined API from Thomas Jefferson University in Philadelphia, where he was program director and assistant professor of communication. He specializes in issues related to diversity and inclusion in news and community-engaged journalism. At Jefferson, he helped revamp the program’s curriculum and served as the inaugural Diversity Advocate for the College of Humanities and Sciences. For his efforts inside and outside the classroom, he received the university’s 2021 Provost’s Award for Service to the Profession. He has also been a fellow with the Tow Center for Digital Journalism at Columbia University and the Media and Inequality Center at the University of Pennsylvania. Dr. Crittenden earned his Ph.D. in communication from the University of Illinois Urbana-Champaign. His doctoral dissertation focused on the history of the National Association of Black Journalists, of which he is a member.
Prior to his academic career, Dr. Crittenden was a police and government reporter and is a veteran practitioner of community journalism. He is editor and co-researcher for the Germantown Info Hub, a collaboration with Temple University designed to provide better news coverage of the city’s Germantown neighborhood. He has also consulted for API on diversity-related issues as part of our community listening work.
More from the author
Learn about our Inclusion Index approach to serving communities of color and implementing concrete, sustainable DEIB changes within and outside of the newsroom. API Director of Inclusion and Audience Growth Letrell Crittenden shares insights from his recent work with the Pittsburgh Inclusion Index cohort and solutions to try out in your own newsroom.
A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.
