More from the author
What content creators want newsrooms to know
We spoke with seven creators who have worked with both local and national newsrooms, and two who were hired to create content for social media sites. One theme came through clearly: successful newsroom-creator partnerships depend on mutual trust, creative freedom and a shared respect for how audiences connect online.
API’s guide to influencer collaborations
As research continues to inform this slice of the news industry, we’ll continue learning, too. Who gets to be called a journalist in 2025 and beyond? What is the future of trustworthy information, especially considering the access to and trust for online content creators? How might journalism adapt to the rise, or co-opt the styles, of news influencers?
