Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.
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A new way of looking at trust in media: Do Americans share journalism’s core values?
The deep divides over trust in the news media are usually portrayed as largely ideological. Democrats are seven times more likely than Republicans to say [...]
Study methodology for ‘Do Americans share journalism’s core values?’
This study was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press NORC Center for Public [...]
Appendix III: Experimental stories we used to test broadened appeals to moral values
Story 1. Pollution story Standard Version At-risk neighborhood now facing new health threat from toxic drinking water A toxic chemical has polluted drinking water at [...]
