The Media Insight Project

The Media Insight Project is a collaboration of the American Press Institute (API) and The AP‑NORC Center for Public Affairs Research, with the objective of conducting high‑quality, innovative research meant to inform the news industry and the public about various important issues facing journalism and the news business.

The Media Insight Project brings together the expertise of both organizations and their respective partners, and involves collaborations among key staff at API, NORC at the University of Chicago, and The Associated Press.

Its studies are directed and funded primarily by API and are designed and conducted in partnership between the organizations.

The individual authors, researchers and contributors for each study are cited in the studies' methodology sections.

About The American Press Institute The American Press Institute (API) advances an innovative and sustainable local news industry by helping publishers understand and engage audiences, grow revenue, improve public‑service journalism, and succeed at organizational change. API is a national 501©3 nonprofit educational organization affiliated with the News Media Alliance. It works with and draws on the best ideas from technology, business, and publishing. Read more here.

About The Associated Press‑NORC Center For Public Affairs Research The AP‑NORC Center for Public Affairs Research taps into the power of social science research and the highest‑quality journalism to bring key information to people across the nation and throughout the world.

The Associated Press (AP) is the world’s essential news organization, bringing fast, unbiased news to all media platforms and formats.

NORC at the University of Chicago is one of the oldest and most respected, independent research institutions in the world.

The two organizations have established The AP‑NORC Center for Public Affairs Research to conduct, analyze, and distribute social science research in the public interest on newsworthy topics, and to use the power of journalism to tell the stories that research reveals.

The founding principles of The AP‑NORC Center include a mandate to preserve carefully and protect the scientific integrity and objectivity of NORC and the journalistic independence of AP. All work conducted by the Center conforms to the highest levels of scientific integrity to prevent any real or perceived bias in the research. All of the work of the Center is subject to review by its advisory committee to help ensure it meets these standards. The Center will publicize the results of all studies and make all datasets and study documentation available to scholars and the public.