More from the author
Newspaper subscribers vs. other types of subscribers
Within the universe of people who pay for news, the survey identifies those who subscribe to newspapers and those who do not. In all, 54 [...]
Who does not pay for news
Slightly less than half of Americans in the survey say they do not pay for news from a newspaper, magazine, news app, news site, or [...]
“Seekers” vs. “Bumpers” and a potential target for news organizations
In research that the Media Insight Project produced in 2015, we innovated a concept that we think has become an important one in trying to [...]
