Yoni Greenbaum, an experienced journalist, executive and entrepreneur, is the American Press Institute’s vice president of product strategy. He brings almost 30 years of news media experience to API, and he most recently served as chief operating officer at Lehigh Valley Public Media and chief content officer at PBS 39, both in Bethlehem, Pa.
As vice president of product strategy, Greenbaum manages well-established products, including Metrics For News and Source Matters, and seeks to expand their presence in news organizations while improving user experience.
Before his recent executive roles, Greenbaum led newsroom transformation at the Philadelphia Inquirer and community engagement at NBCUniversal.
Greenbaum, a repeat Emmy and Murrow Award winner, was a Public Media Editorial Integrity and Leadership Fellow in 2019, selected to join the prestigious group by the Corporation for Public Broadcasting and the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.
