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NEED TO KNOW

News Blog

News BlogElena Kapintcheva2023-03-15T20:30:31-04:00
  • Study

    The Explorers

    16 percent of all Millennials Roughly half the size of the Unattached, this cohort of younger Millennials (age 18-24) also have not yet established families [...]

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  • Study

    The Unattached

    34 percent of all Millennials A third of all Millennials and two-thirds of those who are age 18-24, the Unattached are still making their way [...]

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  • Article

    Managing change within news organizations

    Although change is inevitable, some innovations are easier for newsrooms to adopt than others. How change fares has much to do with how the innovation [...]

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  • Study

    Twitter and life

    Just over half of social media users (53%) have a Twitter account and most (67%) have had it for more than 3 years, according to [...]

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  • Study

    How non-Twitter users are different

    The survey also probed non-Twitter social media users about why they don’t use the social network for news. People offered a range of answers, with [...]

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  • Study

    How false information spreads and gets corrected on Twitter

    One question some people have about the openness of the web, including social networks, is about navigating information that proves to be false. The survey [...]

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  • Study

    How Twitter users interact with brands and promoted tweets

    Most Twitter users (77%) have interacted with a promoted tweet in some way. The largest number, 56%, say they have noticed a promoted tweet, topic [...]

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  • Study

    Twitter and breaking news

    While people end up following news in general on Twitter and use the social network “to pass the time,” the immediacy of using the network [...]

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  • Study

    Who people follow and discover on Twitter

    On Twitter consumers can discover new voices, authors, news providers and take following actions as a result. The survey tried to track those patterns by [...]

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  • Study

    How Twitter users follow the news

    People using social media as a news source can design their own news agenda — identifying the sources and topics they want to follow. This [...]

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editor’s pick

  • Finding a voice on social media: Insights for local newsrooms
    Tags: Community Engagement & Trust, Report
  • 7 things we learned about fact-checking this year
    Tags: Civic Discourse & Democracy
  • Developing a voice
    Tags: Community Engagement & Trust
  • Implementing a voice
    Tags: Community Engagement & Trust
  • Interacting with your community
    Tags: Community Engagement & Trust

latest video

  • News consumption patterns among African Americans and Hispanics

    December 1, 2023

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  • About
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