So you want to collaborate, but you’re not sure how to begin. Here are four practical steps to get started. 1. Learn who you can [...]
What is a successful partnership? In the last decade, nonprofit news organizations have emerged with a model that depends on creative partnerships. At the same [...]
“S-Town,” the latest podcast from “Serial” and “This American Life,” is the entrancing story of the brilliant-but-tortured John B McLemore and his complicated life in [...]
Survey methodology This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press NORC Center [...]
Despite an increasing number of free news options available, a majority of adults pay for a news source of some sort. Again, 53 percent of [...]
Within the universe of people who pay for news, the survey identifies those who subscribe to newspapers and those who do not. In all, 54 [...]
Slightly less than half of Americans in the survey say they do not pay for news from a newspaper, magazine, news app, news site, or [...]
In research that the Media Insight Project produced in 2015, we innovated a concept that we think has become an important one in trying to [...]
Overall, 58 percent of subscribers describe themselves as primarily print-oriented, and 28 percent say they are primarily digital. Among just newspaper subscribers, even more (75 [...]
If subscriptions are going to play a bigger role in the future of journalism, then another area of growing importance is pricing. How sensitive are [...]
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