When the tools, economics and expectations around AI are all still moving, knowing where you actually stand is a far better place to lead from than false confidence or uncertainty.
There are three tactical ways local newsrooms can be the conveners for their communities: designing for human connection, designing for everyday usefulness and designing for joy, curiosity and surprise.
With careful planning, events and newsroom-created gathering spaces can help local media measure impact and trust.
The American Press Institute is hosting a Local News Summit on October 6-7 in Boise, Idaho to identify and advance solutions that help local news leaders design experiences and products that encourage individual and community well-being. Apply for a remaining spot.
Most newsrooms have one impact story. They tell it the same way to everyone, and then they're surprised when it lands with some audiences and dies in the room with others. The story wasn't wrong. It just never got translated.
News leaders who say they want their journalism to help people make decisions and thrive must help their community maintain a sustainable relationship with civic information, which is very different from a newsroom that aims to get people to consume more information.
To understand what’s working and what challenges newsrooms continue to face, API spoke to people from The Boston Globe, The Texas Tribune, the Minnesota Star Tribune and The Seattle Times about their strategies around subscriptions and membership.
Here are three shifts in how journalists and news leaders like you can see impact differently, build better impact practices, and turn impact into better decisions.
Whether it’s an engaging personality breaking down complicated news on YouTube, a streamer testing their limits on an obstacle course or a short film series that meets people where they’re at, content consumption is fragmented — but also gives newsrooms an opportunity to create niche content that can succeed if paired with the right distribution strategy.
If you want to know how to reach teens and young adults, ask young journalists and the folks who work with them.


