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Whether it’s an engaging personality breaking down complicated news on YouTube, a streamer testing their limits on an obstacle course or a short film series that meets people where they’re at, content consumption is fragmented — but also gives newsrooms an opportunity to create niche content that can succeed if paired with the right distribution strategy.

If you want to know how to reach teens and young adults, ask young journalists and the folks who work with them.

The study’s findings likely align with news engagement behavior you’re already noticing, but the data across age groups shows these shifts cannot be written off as a passing trend that younger generations will age out of. Here are four key takeaways and what they mean for local news.

The American Press Institute is hosting a local summit on June 23-24 in Pittsburgh to identify and advance solutions that help local news organizations track engagement and represent voices across the geographies they serve.

News organizations in survival mode, or growth mode, can be subject to blinders. That’s whywe’ll convene our API Local News Summit on Measuring Impact for Civic Discourse to unearth innovative ways news leaders are measuring and communicating trust and impact, especially as they seek to expand.

Local News Day highlights five ways these organizations matter within their communities. We’ve rounded up some of our favorite examples of this work in each category.

Youth engagement is happening in local newsrooms across the country and through that engagement, trust is being built. But neither engagement nor trust is visibly [...]

If you are in a local or community-centered news organization and are working on projects that empower young people in your community or equip young talent for civic engagement, we encourage you to apply for a remaining spot at the API Local News Summit on Youth Trust and Civic Resilience.

We believe local news plays a critical role in cultivating local identity and civic engagement. But today’s youth need to be brought into a relationship with a local news institution just as they should be brought into and affirmed that they are active members of civic life today. That’s why we’ll convene our API Local News Summit on Youth Trust and Civic Resilience in March.

We asked five leaders with community engagement experience outside of news about the opportunities they see for local media to build trust or belonging, from using physical spaces like libraries and community gardens to digital platforms that support shared experiences.