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What do readers wish they understood about your reporting — and what do these gaps mean for your efforts at building news literacy and trust? [...]

Say you’ve implemented a well-designed program to onboard new customers. It’s getting them to look back favorably on their decision to subscribe, and to learn [...]

Analytics don’t have to clash with journalistic values. Here’s how one team of reporters has used analytics to reinforce its mission. When journalists think of [...]

For the past two years, the Virginian Pilot’s newsroom goals have not included a print component — a huge shift in its 154-year history. “Our [...]

This piece is part of API’s Research Review series, which highlights academic research that could be relevant and useful to the news industry. We also hope that [...]

A local news publisher in Norfolk, VA, has been using data to drive editorial decisions — a journey closely tied to its digital transition since [...]

Well-constructed offer pages are vital to the goal of increasing reader revenue. They can influence a user’s entire perception of your publication and service — [...]

Fact-checkers in the past year have come to resemble emergency physicians doing triage in a raging epidemic. The amount of work is overwhelming, but they [...]

Anti-press sentiment, fueled in no small part by President Trump, has left news organizations looking for new ways to bolster lagging trust. One way to [...]

The path from a casual reader to a paying subscriber isn’t a short one, but by understanding how audiences get from one place to another, [...]