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Ensuring the best possible user experience is crucial to moving potential subscribers through your digital checkout line. Every step matters. Yet publishers often overlook — [...]

While publishers should seize on the opportunities offered by email marketing, they should not view email — or any single approach — as the magic [...]

Photojournalists have not fared well in recent years. In some newsrooms, entire photojournalism staffs have been eliminated. Publishers concerned about the bottom line may reason [...]

Nothing is more important to the brave new world of building subscriptions than the relatively old world of email. An email address gives publishers ways [...]

People often don’t know whether the content they see is news or opinion, according to our recent pair of Media Insight Project surveys. In one [...]

Earlier this month, the American Press Institute presented an idea that we believe could help with two challenges confronting journalism: a continuing decline in trust [...]

We know the numbers about newsroom diversity aren’t shifting in the direction we want them to. We’ve seen reports and studies that profess change, but [...]

What a difference a year of political upheaval makes. The Midwest Political Science Association since 1939 has focused on study and research of political science. [...]

The dual-revenue model of print advertising and home delivery subscriptions that historically sustained newspapers is fading. In its place, newspapers are pursuing new revenue growth [...]

Contentious stories and clickbait headlines are more than just annoying. They’re a barrier to a civil discussion of facts, they tend to increase partisanship, and [...]