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      Stop treating younger people as future audiences

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      Join our API Local News Summit on Measuring Impact for Civic Discourse

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NEED TO KNOW

Article

  • Article

    Moving on from the way it’s always been done

    A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. [...]

    April 7, 2022
  • Article

    Using LinkedIn to reach and engage younger audiences

    A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. [...]

    April 4, 2022
  • Article

    These news orgs are boosting revenue with locally themed merchandise

    Last May, a pair of endangered piping plovers laid eggs on Chicago’s Montrose Beach. As cinema stars and mascots for local conservationists, the two birds [...]

    March 7, 2022
  • Article

    What might journalism learn from ‘bridging’? A Q&A with Mónica Guzmán

    In recent years, the number of nonprofits and initiatives that could be categorized under a concept called “bridging” has expanded in the U.S.: Millions of [...]

    February 8, 2022
  • Article

    Can journalism reduce perception gaps? Q & A with Noelle Malvar

    Good journalists strive to uncover and share truth with others. That’s what attracts many people to the field or to supporting it, including myself. It’s [...]

    January 4, 2022
  • Article

    These news orgs are building beats from reader donations

    Asking audiences to make a donation to support journalism may not have been something many local news organizations — apart from public media newsrooms, that [...]

    November 3, 2021
  • Article

    How Newsday and The Spokesman-Review keep more subscribers

    On September 28, API hosted an online discussion on tactics for retaining subscribers. Many publishers are recognizing the critical need to invest more in subscriber [...]

    October 12, 2021
  • Article

    How the Long Beach Post’s community editorial board provides more than opinion

    Editor’s Note: Over the last year or two there has been an increased interest from newsrooms — both corporate-owned and independent — in forming editorial [...]

    October 5, 2021
  • Article

    What can journalists do about the ‘Unreality Crisis’?

    This is the fourth installment of a column from API Executive Director Tom Rosenstiel about the press and politics, culture and media ethics, technology and the [...]

    August 23, 2021
  • Article

    How to stop doing work that underperforms: Advice from 4 newsrooms

    One of the biggest challenges we’ve heard from the newsrooms we work with is that there’s not enough time. Journalism has always been a high-stress [...]

    August 11, 2021
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  • About
    • What We Do
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    • Meet Our Team
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    The shared future of local news: Stewarding the information commons

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    Psychological safety is essential for intergenerational newsrooms — and a lens for community engagement

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