Report

“Marketing” includes a broad range of decisions: what services to offer, what to charge, how to talk to your audience, and where to deliver your [...]

To improve our websites, boost reader engagement and grow subscriptions, we don’t want “more data.” We want deep insights leading to a better understanding of [...]

Let’s consider what it means to truly shift your business to prioritize reader revenues. Because to fully commit to that change, you have to commit [...]

Launching a paywall is easy. Pivoting a whole business from an advertising-centric mindset to one focused on reader revenue is not. Despite 10 years of [...]

Much of the discussion on listening and relationship-building focuses on trust and how newsrooms can forge deeper connections with communities who may feel misrepresented, marginalized [...]

If newsrooms truly want to support a culture of listening, leadership should think about how the skills, roles and makeup of the staff need to [...]

Faced with shrinking newsrooms and often increasing responsibilities, finding the time to listen and build relationships can seem like a luxury that most reporters don’t [...]

From Facebook groups to baby showers, participants at our Nashville summit offered examples of creative and compelling ways journalists can be present in existing community [...]

Listening can help news organizations inform and enrich their journalism. It also challenges reporters to pursue new and sometimes different relationships with people in their [...]

To listen more deeply, newsrooms must first determine who should be the focus of their listening. One of the first questions we asked participants at [...]