Report

News is a product. Conceptually, that is a leap for people from traditional reporting and editing roles. We are used to buying “products” in stores [...]

As more people, especially in younger generations, rely on social media to stay informed, news organizations must figure out how to speak to readers in [...]

When Stephanie Grimes arrived at the Las Vegas Review-Journal two years ago as its first audience development director, she arrived to find social media was [...]

Before Irene McKisson of the Arizona Daily Star began posting on social media, about 30 people in the newsroom were — and in all different [...]

Erica Palan of Philly.com thinks journalists should be having one-on-one conversations with users on social media — as they do in the non-digital world — but that [...]

One person in a newsroom might work to develop a voice for social media posts, but for it to be most effective, everyone involved must [...]

The best practices examples from newsrooms were obtained through a series of phone conversations with engagement editors for primarily legacy print media organizations across the [...]

In the end, successfully reaching Millennial readers requires a process of continually striving to understand this audience — by empowering younger staffers from diverse backgrounds [...]

The long-term viability of media companies today depends on understanding Millennials — a massive, influential demographic that grew up connected to the Internet, social platforms, [...]

In our study of Millennial news habits, we found that, while there are many pathways to news for young news consumers, social media plays a [...]