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      Coach communities ignored by cultural tourism to tell their stories

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      News leaders: Embrace local identity and history to create added value

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NEED TO KNOW

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  • Report

    Engage your Millennial audience on the platforms they’re populating

    “Any time there is a reporter on Periscope that goes live, I will tune in. It’s raw and unedited and unscripted and usually has a [...]

    October 16, 2015
  • Report

    Give readers content they can consume on the go

    “People read the news beyond just wanting to know what’s going on in the world; [it also] has to do with keeping up with their [...]

    October 16, 2015
  • Report

    Interact with a Millennial audience offline through events

    “If I get [news] through [peers and social media], it’s more personal and I’m more inclined to follow up about it and prioritize that over [...]

    October 16, 2015
  • Report

    To reach Millennials, publishers have to employ some and listen to them

    There aren’t special code words — like sprinkling a few emojis or ICYMIs — that unlock a Millennial readership. The investment in reaching this demographic [...]

    October 16, 2015
  • Report

    Make your news relevant to Millennials by developing an approachable writing voice

    “Sometimes with longer news events that have a larger scope, I’ll learn about them through The Daily Show or some other outlet that I use more [...]

    October 16, 2015
  • Report

    Make room for new products and startup units within your legacy organization to reach Millennials and other new audiences

    From Gannett to The Charlotte-Observer, The Chicago Tribune, and The Sarasota Herald-Tribune, legacy media companies are seeing value in creating lightweight, startup-style spinoffs that approach [...]

    October 16, 2015
  • Report

    How to create a culture and structure for innovation

    It’s an old line, but David Skok said it bears repeating: Skok is digital advisor to the editor-in-chief of the Boston Globe, and a former [...]

    May 27, 2015
  • Report

    Innovative leaders set, enforce, but also nurture priorities

    For decades the Russ family of Austria has run a successful newspaper and printing company. Their flagship publication was the dominant player in Western Austria, [...]

    May 27, 2015
  • Report

    The best practices for innovation within news organizations

    Innovation. It’s a word thrown around at lot in journalism today. There are innovation editors, teams, vice presidents, programs, and chairs at journalism schools. The [...]

    May 27, 2015
  • Report

    How to gather feedback, measure, and iterate

    The final step in successful innovation involves gathering feedback, measuring it, and using that to direct how you change and evolve your approach and/or product. [...]

    May 27, 2015
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  • About
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