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NEED TO KNOW

Study

  • Study

    Election news behavior

    Most adults follow news about elections — from presidential (77%) and state (64%) elections to local ballot initiatives (59%) and policies (70%) — at least somewhat closely.

    May 1, 2024
  • Study

    Election insights: Understanding public preferences for news coverage for 2024

    May 1, 2024
  • Study

    Survey methodology

    This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

    May 1, 2024
  • Study

    Election news, race and ethnicity

    The survey highlights several key differences in election news sources and attitudes among Black adults, Hispanic adults, white adults, and Asian American, Native Hawaiian and Pacific Islander (AAPI) adults.

    May 1, 2024
  • Study

    Election news and partisanship

    Democrats, Republicans, and independents use similar types of sources for election news, but there are some differences in how frequently they use these sources.

    May 1, 2024
  • Study

    Election news and age

    Adults ages 55 and older most closely monitor news related to elections, and adults ages 35 to 54 are more likely than 18 to 34-year-olds to follow local and state elections, presidential elections, and discussions surrounding candidates’ policies and issues with a high level of attention.

    May 1, 2024
  • Study

    Key findings for reaching Black Millennials and Gen Z with news

    How should news organizations appeal to Millennial and Gen Z news audiences and keep them coming back? That question has been at the heart of [...]

    March 9, 2023
  • Study

    Study methodology

    This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

    March 7, 2023
  • Study

    Gen Z and Millennials who pay for or donate to email or video content from independent news creators

    As noted in the previous section, Americans ages 16 to 40 across age groups are more likely to pay for or donate to news content [...]

    March 7, 2023
  • Study

    Gen Z and Millennials who pay for or donate to print or digital newspapers

    When you look at what type of media Americans 16 to 40 are donating to or paying for, it’s about twice as likely they pay [...]

    March 7, 2023
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