Study

How should news organizations appeal to Millennial and Gen Z news audiences and keep them coming back? That question has been at the heart of […]

This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs […]

As noted in the previous section, Americans ages 16 to 40 across age groups are more likely to pay for or donate to news content […]

When you look at what type of media Americans 16 to 40 are donating to or paying for, it’s about twice as likely they pay […]

As the economics of journalism continue to evolve, a defining question about the future is whether the news media can create content that consumers are willing to pay for or donate to directly. Central to answering that question is understanding the behavior of what many publishers call the next generation of news audiences: Millennials and Gen Z. This report examines in detail who among these audiences pay for or donate to news, how these payers or donors get news, and what topics or interests drive that behavior.

Americans have a wide range of options for paying for or donating to news today. There are legacy sources, start-up news organizations, and independent creators, […]

To get a full understanding of how an ecosystem operates, it is imperative that broadcasters participate in DEIB work.

A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.

Issues related to DEIB and Pittsburgh news media have been explored going back a decade.

API’s index is based on measurements of seven key areas we feel are essential to building a strong connection with communities of color within an ecosystem.