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      Finding an influencer with impact

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      Journalism resources for Nov. 5 & beyond

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NEED TO KNOW

Study

  • Study

    Price and paying for news

    If subscriptions are going to play a bigger role in the future of journalism, then another area of growing importance is pricing. How sensitive are [...]

    May 2, 2017
  • Study

    How do younger news payers differ from older news payers?

    In the end, the future of the news industry hangs on whether younger audiences engage with news strongly and if the group often called Millennials [...]

    May 2, 2017
  • Study

    Paying for news: Why people subscribe and what it says about the future of journalism

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    May 2, 2017
  • Study

    The future of digital advertising: Designs for mobile screens may be more effective

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    April 18, 2017
  • Study

    ‘Who shared it?’: How Americans decide what news to trust on social media

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    March 20, 2017
  • Study

    How to engage readers with digital longform journalism

    Introduction Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are [...]

    December 1, 2016
  • Study

    How to produce longform and enterprise stories

    How to choose which stories should be longform or enterprise Not every story merits months of reporting and designing, and many newsrooms find themselves strapped [...]

    December 1, 2016
  • Study

    A toolbox of stories to keep readers engaged

    We’re about to tell you about several multimedia and interactive elements you can weave into your long enterprise piece. For each one, we’ll tell you [...]

    December 1, 2016
  • Study

    Strategy coverage, such as fundraising and horserace references, appears in over half of articles

    When covering an election, journalists choose a mix of two basic types of reporting — “voter guide” pieces that examine the issue positions and values [...]

    November 30, 2016
  • Study

    Public safety, education, and social issues are most mentioned topics; user engagement consistent across these topics

    Another critical, though sometimes less prominent part of election news reporting, is the amount of coverage devoted to issues. Issue coverage is important in that [...]

    October 11, 2016
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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
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    • Areas of Focus
      • Civic Discourse & Democracy
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    How Metrics for News helped Crain Communications launch a newsroom in Michigan

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    Americans have concerns about election coverage. Here are 3 ways to respond

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