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      Create space for new ideas to emerge

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      Partnering with community members isn’t just about trust in news — it shows local civic health belongs to all of us

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NEED TO KNOW

Study

  • Study

    The future of digital advertising: Designs for mobile screens may be more effective

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    April 18, 2017
  • Study

    ‘Who shared it?’: How Americans decide what news to trust on social media

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    March 20, 2017
  • Study

    How to engage readers with digital longform journalism

    Introduction Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are [...]

    December 1, 2016
  • Study

    How to produce longform and enterprise stories

    How to choose which stories should be longform or enterprise Not every story merits months of reporting and designing, and many newsrooms find themselves strapped [...]

    December 1, 2016
  • Study

    A toolbox of stories to keep readers engaged

    We’re about to tell you about several multimedia and interactive elements you can weave into your long enterprise piece. For each one, we’ll tell you [...]

    December 1, 2016
  • Study

    Strategy coverage, such as fundraising and horserace references, appears in over half of articles

    When covering an election, journalists choose a mix of two basic types of reporting — “voter guide” pieces that examine the issue positions and values [...]

    November 30, 2016
  • Study

    Public safety, education, and social issues are most mentioned topics; user engagement consistent across these topics

    Another critical, though sometimes less prominent part of election news reporting, is the amount of coverage devoted to issues. Issue coverage is important in that [...]

    October 11, 2016
  • Study

    How geography, headlines and fact-checking affect campaign coverage engagement

    State and local campaign coverage sees greater time on page than federal race coverage Each story was classified based on whether it focused on a [...]

    October 11, 2016
  • Study

    Methodology

    We examined 428 newspaper stories from the websites of eight local newspapers across six states (California, Florida, Idaho, Pennsylvania, Texas, and Washington). Only news articles [...]

    October 11, 2016
  • Study

    Primary election coverage: What types of news engage audiences

    A broad, data-driven analysis of campaign coverage by the Engaging News Project and the American Press Institute shows how local, state, and federal elections are [...]

    October 11, 2016
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