Study

Methodology This survey experiment was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for [...]

Survey methodology This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press NORC Center [...]

Despite an increasing number of free news options available, a majority of adults pay for a news source of some sort. Again, 53 percent of [...]

Within the universe of people who pay for news, the survey identifies those who subscribe to newspapers and those who do not. In all, 54 [...]

Slightly less than half of Americans in the survey say they do not pay for news from a newspaper, magazine, news app, news site, or [...]

In research that the Media Insight Project produced in 2015, we innovated a concept that we think has become an important one in trying to [...]

Overall, 58 percent of subscribers describe themselves as primarily print-oriented, and 28 percent say they are primarily digital. Among just newspaper subscribers, even more (75 [...]

If subscriptions are going to play a bigger role in the future of journalism, then another area of growing importance is pricing. How sensitive are [...]

In the end, the future of the news industry hangs on whether younger audiences engage with news strongly and if the group often called Millennials [...]

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]