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      Make one-on-ones about development, not status updates

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      Develop your influencer strategy

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NEED TO KNOW

Study

  • Study

    Millennials’ nuanced paths to news and information

    A good deal of past research about this newest generation of adults has focused on technology use. That research has revealed Millennials spend a good [...]

    March 16, 2015
  • Study

    Digital lives of Millennials

    Born in 1980, this first generation of digital natives entered high school as the web became a public space. Half of this group, those age [...]

    March 16, 2015
  • Study

    How Millennials use and control social media

    By taking a deep look into the information habits of Millennials, the study also sheds more detailed light on how Millennials are using social media. [...]

    March 16, 2015
  • Study

    Differences within the Millennial generation

    One risk of trying to analyze a generation is that it may be an arbitrary demarcation. When does a generation begin or end? The research [...]

    March 16, 2015
  • Study

    Looking ahead

    In our interviews, we also asked this generation what they see coming, and how they would like the media to change. One theme we heard [...]

    March 16, 2015
  • Study

    How Millennials Get News: Study methodology and background

    Survey methodology This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and the Associated Press-NORC Center for [...]

    March 16, 2015
  • Study

    Download the report or topline results

    For printing and offline viewing, a PDF version of this study report and the topline survey results are available for download.

    March 16, 2015
  • Study

    The Personal News Cycle: A focus on African American and Hispanic news consumers

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    September 16, 2014
  • Study

    African American and Hispanic perceptions of how the news media covers their communities

    African Americans and Hispanics are concerned with the accessibility of news about their communities and the portrayal of their communities by the media In general, [...]

    September 16, 2014
  • Study

    The Digital Divide has not kept most African Americans and Hispanics from accessing digital news

    The impact of the Digital Divide on racial and ethnic communities may not be as great when it comes to the news One major concern [...]

    September 16, 2014
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