Study

For several decades now, newspapers have fretted about their aging audience and the challenge of reaching younger readers. There are promising signs that young people [...]

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

Digital subscriptions pose unique business opportunities for newspapers—they can be sold to anyone, anywhere, and have higher margins unhindered by printing or delivery costs. Digital [...]

Once a reader has moved down the path to subscription, the journey is not over. Winning someone over to subscribe is not the end of [...]

The consumer’s journey toward subscribing begins with engagement. How did the recent subscribers we studied engage with their newspaper before deciding to pay? The answers [...]

As media organizations adapt to the contemporary media environment, greater emphasis is being placed on incorporating new digital practices and technologies, analyzing audience data, and [...]

The fact that the news industry faces challenges is no surprise. Which of those challenges people in newsrooms think most critical helps reveal where change [...]

Outside of their primary job, what other responsibilities do media workers take on? Our findings suggest that media workers actively contribute to professional organizations, nonprofit [...]

With the economic model underpinning much of the media system in flux, media workers have had a tumultuous experience. Our findings suggest that while managers [...]

Editor’s note: Rather than slow, the pace of change in news in 2017 appears only to be accelerating. McClatchy’s new chief executive recently announced a [...]