| Static ad | Scroll ad | Pop-up ad | |
|---|---|---|---|
| Made it difficult to read article | 19% | 37% | 61% |
| Annoyed you | 40% | 55% | 78% |
| Stopped reading because of ad | 17% | 19% | 30% |
| Interested in the ad | 10% | 6% | 9% |
| Wanted to click on ad to learn more | 6% | 6% | 8% |
ADSTRUST2: Pop-up ads fared worse than scroll or static ads on most measures
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
