Newspaper subscribers Other news subscribers
I like the coupons or discounts 46% 18%
I get access to print in addition to digital content 35% 19%
I get content that is only available to paying customers 35% 37%
I feel good about contributing to the news organization 31% 28%
It gives me access to events sponsored by the news organization 19% 15%
I get access to giveaways or other benefits only available to subscribers 15% 9%
I like getting an unlimited number of digital stories 14% 15%