| View | Percent |
|---|---|
| Mostly positive: It can help bring in new revenue and can be done ethically. | 40.8% |
| Mostly negative: It crosses ethical boundaries and will damage news organizations’ credibility. | 59.2% |
JOURNO22: View of sponsored content and native advertising
Share with your networks!
About the Author: Katie Yaeger
Katie is the American Press Institute's 2015 summer fellow. She's working on a project about social media voice.
Katie recently graduated from the University of Missouri with a bachelor's in news editing. She'll be returning this fall to pursue a master's in strategic communication.
