| Job duties | 2006-15 graduates | 1996-2005 graduates | 1981-95 graduates | 1980 and before graduates |
|---|---|---|---|---|
| Academic research | 4.1% | 3.8% | 4% | 4.6% |
| Advertising creative, art | 5.5% | 3.9% | 3.7% | 2.4% |
| Advertising creative, copy | 8.5% | 8% | 7.8% | 6.8% |
| Advertising account executive / planner | 5.1% | 4.4% | 4.4% | 4.6% |
| Assignment / section editing | 8.7% | 8.9% | 8.5% | 9.1% |
| Audience development and research | 6.9% | 4.4% | 5% | 3.6% |
| Audience engagement (social media, community content) |
22.4% | 15.3% | 13.5% | 6.7% |
| Assignment / section editing | 4.9% | 5.2% | 5% | 4.7% |
| Content production for brands | 11.7% | 10.2% | 8.5% | 4.5% |
| Copy editing | 19.8% | 19.6% | 19.4% | 18% |
| Data journalism | 3.9% | 3.5% | 3.1% | 1.8% |
| Education / teaching | 10.2% | 13.7% | 15.8% | 16.4% |
| Graphics / design or data visualization | 10.6% | 7.7% | 6.8% | 4.3% |
| Market analysis / research | 8.6% | 7% | 7.6% | 5.4% |
| Media planning / buying | 5.3% | 5.5% | 5.1% | 3.6% |
| Photo | 9.9% | 6.8% | 6.1% | 6.4% |
| Product management | 5.7% | 6.5% | 5.7% | 3.9% |
| Public relations / marketing | 26.1% | 24.7% | 27.3% | 22.8% |
| Senior management | 4.4% | 13.1% | 20.6% | 25.8% |
| Web development (designer or developer) | 5.9% | 5% | 3.9% | 2.5% |
| Web production (including aggregation) | 10.2% | 6.6% | 4.3% | 2.9% |
| Writing / reporting | 39.3% | 33.4% | 32.5% | 37.2% |
| TV / film / video / radio production | 6.7% | 5.5% | 3.8% | 3.9% |
| Event planning | 1.2% | 1.1% | 1% | 0.8% |
